Corner Office Books
Book Review

The Contrarian Effect: Why it Pays (BIG) to Take Typical Sales Advice and do the Opposite

Michael Port, Elizabeth Marshall

Wiley, 2008, 176 pages


The Contrarian Effect




This book is a good read for anyone who owns a business or someone involved in sales. The focus of this book is that one should deliver his/her product with integrity. Two points from the book are that salespeople should focus on specific markets instead of the entire market, and start alliances with groups who have your same goals in mind. It seems like many businesses these days are only out to make profit and take the easiest way to get to riches. Most businesses will never get there, and this book shows you an alternate proven path to a quality business in sales.

Overall Rating = 4 / 5

Price: $15.99 USD

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