Made to Stick is an interesting book which explores why some ideas catch on and others quickly fade away. Included are many success stories as well as product failures and why each idea caught on or quickly died. Six principles are provided repeatedly througout the book which the authors claim are evident in the most successful ideas and products. This book was a fun read, especially if you have an entrepreneurial mind or are thinking about starting a company.

Overall Rating = 4 / 5

Price: $18.99 USD