Corner Office Books
Book Review

Groundswell: Winning in a World Transformed By Social Technologies

Charlene Li, Josh Bernoff

Harvard Business School Press, 2008, 224 pages


Made to Stick




This book is aimed at executives and their foced adaptation to new technologies such as podcasts, blogs, YouTube, and social networking sites. The authors discuss how executives must comes to terms with websites such as MySpace and Facebook, and how companies must have a presence in these markets to help them survive in today's market. This book is great for business owners who have or want to improve their internet presence and gives well-written advice on how to advance business into the future.

Overall Rating = 3.5 / 5

Price: $20.99 USD

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